I’m a senior creative copywriter with 10 years of experience in advertising. I’ve worked at major agencies in Milan such as DUDE, McCann Milan, DDB, BBDO and TBWA, with the opportunity to collaborate with prominent clients including Mastro Lindo, eBay, Ferrero, Lavazza, Audi, IKEA Italia, iliad, Nissan, Lamborghini, illy caffè, Roche, Eni, Philip Morris, BNL, Grandi Navi Veloci, Bennet, Diageo and Airbnb.

I am currently working as an Independent Creative, so if you’re in need of a skilled copywriter for projects of any scale, feel free to contact me.


Alongside my work in advertising, I created Ritratti Inversi, a live poetry project that brings poetry closer to people and turns it into an intimate experience.

Guests offer me three words, which I transform on the spot into a personalised poem, typed on my Olivetti typewriter. The result is a kind of portrait in verse: something to take home and, perhaps, recognise yourself in. The project has been part of dedicated experiences for Miu Miu, Phaeonia, Miele and Giorgio Armani.

Get in touch: luana.contu@outlook.it

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