For the launch of Miutine, the new Miu Miu fragrance, I designed and performed a live poetry performance as part of a creative brand activation.
Inside the pop-up store, visitors sat in front of me and shared their name and three words that described them. From those words, I composed personalised poems on the spot, typed on a vintage Olivetti Lettera 32 typewriter onto branded postcards.

This creative brand activation invited guests to experience the poetic side of Miu Miu through a moment of intimacy and imagination. Thousands of visitors took part, sharing their poems and videos on social network, turning the live poetry performance into an organic wave of engagement and visibility for the Miutine launch.

Miutine Launch